What is usability?
Different people define usability in different ways. To us, usability means making things as easy and as much fun to use as possible. For a web site, that means making sure your content, structure and terminology are in tune with your visitors’ expectations. Deep down, usability is all about common sense. And while common sense isn’t very common anymore, we’ve got plenty of it at AGConsult.

The goal of usability

If you doubt the usability of your web site, ask yourself the following questions:

• Does the information on your site respond to real user needs?

• Is your site easily accessible? Also for Mac-users and browsers that aren't Internet Explorer?

• Is your site’s structure based on how your clients perceive your company?

• Do the texts make sense?

• Is it easy for potential and existing customers to find what they’re looking for?

If the answer to one or more of these questions isn’t yes, it’s time to make some changes.

Usability helps making your visitors happy

Improved usability has many positive repercussions. If your web site answers your clients’ needs and expectations, they will like using it a lot more. And consequently use it more often.  

Some results of improved usability:

• A more positive corporate image
• More loyal customers
• A more intense use of your web site or application
• A higher return on investment (higher turnover, less expenses)
• A higher conversion rate (more buyers, less browsers)

Usability of what?

AGConsult can help you improve the usability and efficiency of your online communication. We are specialized in assessing and improving the usability of web sites, intranets, extranets and other web-based applications.

How can we help you?
Have a look at our usability services.