To know how their web site compares to those of their competitors'
Renault Belgium and communications agency Lowe Direct Creations asked
AGConsult to carry out a Benchmark Test.
A number of people who had just bought a new car or were planning on
buying one were asked to perform a number of tasks on the site of
Renault and the sites of a number of competitors.
Thanks to the observation of these test users, AGConsult's insightful
analysis and the concise report Renault now knows the strengths and
weaknesses of its own web site and those of its closest competitors.
Needless to say, this gives Renault a head start in the online
competition for the car buyer's attention.
Want to know what people think of your site compared to that of
your competitors? Try our
Benchmark Test.
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