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 Home > News > Renault: Benchmark Test

  AGConsult launches new service: Visitor behaviour analysis (12 May 2004)
Due to a growing demand from our customers AGConsult has launched a new service, 'Visitor behaviour analysis', aimed at the detailed quantitative analysis of visitor behaviour on web sites, intranets or extranets. A logical addition to our predominantly qualitatively oriented services.  

Nothing beats qualitative usability research when evaluating a project's user-friendliness. However, that doesn't mean quantitative research is without merit. Especially for companies who don't really know what people are doing on their web site, a quantitative analysis of the visitor behaviour on their site can be very enlightening. Visitor behaviour analysis is useful as a service on its own, as a step during an information architecture redesign process or as a preparation before a user test. 

AGConsult is no newcomer to logfile analysis tools. But our analysis goes further than what mere tools will tell you. We don't just hit you with numbers but focus on what people are really doing on your site. Which links do your visitors click? Which paths do they follow? Which pages make you loose your visitors? Which search words do people use to get to your site? Where do your most valuable visitors come from? What are your neswletter subscribers doing on your site? Is there a difference in surfing and buying behaviour between first-time visitors and regular customers? 

'Visitor behaviour analysis' answers these and other questions. Put the spotlight on your visitors, find out the real impact of your marketing and redesign efforts and increase your site's return on investment.

More about 'Visitor behaviour analysis'.

 

 


Related services:
Benchmark Test
One-day User Test
 


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