A thorough renewal of their web sites meant the European headquarters of both tyre manufacturer Bridgestone and post-order digital print service ExtraFilm, a Spector Photo Group company, called on AGConsult for a benchmark test.

In a benchmark test a number of test users belonging to the client's target audience evaluate the usability of the customer's web site and the web site of his closest competitors. That way, our client finds out what people think of his web site and what they think are the best practices on the competition's web site.  

Thanks to the test results and AGConsult's practical recommendations Bridgestone and ExtraFilm can now make motivated decisions about their sites' future strategy. In the case of ExtraFilm, AGConsult is also involved in the optimization of a few interfaces for the new site.