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Web designers often use drop-downs to get a lot of information on a
little bit of screen space and to make it easier for users to
immediately go to the right page. Although this sounds very good in
theory, in practice users aren't very good at using drop-downs. Lack
of uniformity
With a button. Traditionally, a drop-down is a list that the
user has to "pull down" or "open" to see all the
possibilities. The user can then choose one of these possibilities
and confirm his choice by clicking a button, like on the site of the
ING Group. This is
the case in every traditional software program since the existence
of graphical interfaces.
Without a button. The problem on the internet is that a lot
of sites leave out the "activation button" and use the
drop-down as a sort of command menu that immediately initiates the
action once the user has made his selection, like the drop-down on
the homepage of Massive.
Since even experienced users sometimes accidentally select the wrong
item, this is far from ideal. Because the user is immediately sent
away, he doesn't have the possibility to correct his mistake, which
a lot of users find quite irritating.
Confusing. Because there are drop-downs with and without an
activation button, a lot of users get confused and sometimes they
don't know what to do anymore. Some users, especially those with
little computer experience outside of the Internet, select an item
and expect the drop-down to immediately take them where they want to
go, forgetting to click the activation button and sometimes even
going so far as to assume that the drop-down doesn't work. Other
users are taken aback when a drop-down acts like a command menu and
takes them somewhere as soon as they've made a selection; they
expect an activation button.
Convincing arguments? The most important arguments web
designers give for using drop-downs are the conservation of screen
space and the immediate overview of a long list of possibilities a
drop-down can provide. Although it certainly is the case that an
"inactive" drop-down takes up less space than for example
a list of text links or a series of radio buttons, the argument that
a drop-down provides users with an immediate overview of all the
possibilities isn't quite true. An inactive drop-down doesn't offer
the user an overview of all the possibilities at all. The user has
to click on the little arrow at the right side of the drop-down and
open the list to see what the different options are. When the list
is very long, chances are the user has to scroll as well. (Like it
is the case on Vlaanderen.be.)
Alternative
What is more, users much prefer a short, clear overview of the most
important possibilities than a lengthy list of all the
possibilities. When a drop-down is used as a command menu offering
an overview of a site or category's different (sub)divisions, it is
better to replace it by a list of text links (preferably in two or
three columns) in which the most important items are listed instead
of all of them. That way, the user really does have an immediate
overview of the options. Substituting the drop-down with a list also
takes care of the "to have or not to have an activation
button" dilemma. In forms, drop-downs are perfectly acceptable
because a user has to confirm his choice by clicking the button to
send the form. Take care not to use drop-downs for your own
convenience though but always think about what is most handy for the
user.
Els Aerts & Karl Gilis
A more in depth version of this article has
appeared in
Tips & Advies Online Ondernemen, year 6, number 6 (Belgium and
the Netherlands).
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