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If you don't want to exclude any users it is imperative that your
site looks good in all resolutions and window sizes. Although that
seems very logical, reality shows that a large number of sites are
still optimized for one particular resolution and window size. Resolution and window size
Resolution. 17 inch screens have been affordable for quite some
time now and have more or less become the standard screen size. With this
increase in screen size there has also been an increase in screen
resolution. Research shows that only 3,2% of European surfers still
surfs in 640 on 480. Even 800 on 600 is only used by 35,8% of users,
compared to 45,4% of users who prefer 1024 on 768. The research also shows that more
than 10% of surfers use an even higher resolution.
Window size. Obviously, it's best to take the above
figures into account when you're making a web site. Optimizing your
site for a certain resolution means disregarding a group of users
who have made a different choice. However, these figures don't really
tell the whole tale. After all, just because someone has set the
resolution to 1024 on 768 doesn't mean that he or she actually uses
the entire screen size to surf. People with big screens often open
several windows and put them next to one another. A flexible or
liquid layout
that adapts itself to the resolution and window size of the user is
an absolute necessity.
Reality
Higher than 800 on 600. Few web masters seem to realise that it
is perfectly possible to make a layout that looks good in different
resolutions and window sizes with one and the same html code. Our
research has shown that 80% of Belgian sites doesn't make full use
of the available space when the width of the window exceeds 800
pixels.
800 on 600. But it gets worse. Only 65% of all Belgian
sites manage to look good in a resolution of 800 on 600. A
disappointing 14% doesn't even succeed in using the entire screen
space in 800 on 600 while there are horizontal scrollbars on 21% of
the sites. One could assume these sites are optimized for a higher
resolution but even that isn't the case. A lot of sites actually
manage to produce scroll bars in 800 on 600 while not using the
entire screen space in 1024 on 768.
The solution
Obviously, optimizing a web site for one resolution is not a
solution because it leaves a lot of users out in the cold. During
user tests, a growing number of test users actively remarks on a bad
use of the available screen space. Avoid this irritation and tackle
this issue on your web site by using a 'liquid layout' that
makes your site look good on all resolutions and window sizes. UptoMusic
and Wanadoo
prove that it can be done.
The liquid layout and other practical tips are also
elaborated on in the article 'Liquid
layout' and in our Usability
workshop.
Els Aerts & Karl Gilis
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