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 Home > Seminars > Writing for the web

  Writing for the web

People read slower and less thorough on a computer screen than they do on paper. Web texts need to be well-structured and easy to understand.

This practical seminar shows you how to write for the web.

Programme:
  1. Why is writing for the web different?
     - Screen versus print
     - How does someone decide to read something?
     - How do people read on the web? 
     
  2. Titles, teasers and leads
     - Meaningful titles 
     - Interesting teasers 
     - Informative leads
     
  3. Transparant, well-structured texts 
     - Structuring texts: the reverse pyramid 
     - Optmizing text structure for scanning 
     - Keep it simple 
     - Use an active writing style
     
  4. Links 
     - Different kinds of links 
     - Links have to be meaningful and stand out 
     - Links: when and where?
     
  5. Search engine optimization
     - How do search engines read?
     - The importance of the right words, repetition and synonyms
     - The importance of titles and links
Result:
  • You gain insight in the way people read on the web.
  • You learn how to lead users to certain pages.
  • You learn to write texts that people can understand.
  • Your site scores better on search engines.

Who's it for?
Everyone who has to write or edit texts for publication on the web, both in companies and government agencies.

Time frame: Half a day.

Price:
  • 250 euro (excl. VAT)
  • This price includes a free copy of the guidelines 'Writing for the web' (value: 55 euro)
  • If you pay with the Flemish government's 'KMO-portefeuille' you only pay half (excl. VAT) for the workshop and the publication 
Dates:
Dutch seminars:
  • 25 March 2010, 9h00 - 12h30, Holiday Inn Garden Court, Leuven
  • 20 May 2010, 9h00 - 12h30, Holiday Inn Garden Court Brussels Expo, Brussels

The number of participants is limited to 12 so make sure you register in time.

Note:
Please note that AGConsult only gives the open workshops in Dutch.

Feel free to contact us for an in-company training in English.

 


Recommended publications:

Overview of all our seminars

 

 

  Calendar

All our open seminars are in Dutch.

 

Pay only half price!

Companies with an operational seat in Flanders only pay half price for this seminar. More information...

 
Comments of participants:
  • "The information in the seminar is immediately applicable to our own web site."
  • "I can really recommend this seminar. It was very easy to absorb the information."
 
Interested in an in-company training? 
Send an e-mail to info@agconsult.be or call us on +32 (0)3 293 39 96 if you would like more information.


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Writing for the web training
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