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Home > Seminars >
Writing for the web
| Writing for
the web |
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People read slower and less thorough on a computer screen than they do on paper.
Web texts need to be well-structured and
easy to understand.
This practical seminar shows you how to write for the web.
| Programme |
- Why is writing for the web different?
- Screen versus print
- How does someone decide to read something?
- How do people read on the web?
- Titles, teasers and leads
- Meaningful titles
- Interesting teasers
- Informative leads
- Transparant, well-structured texts
- Structuring texts: the reverse pyramid
- Optmizing text structure for scanning
- Keep it simple
- Use an active writing style
- Links
- Different kinds of links
- Links have to be meaningful and stand out
- Links: when and where?
- Search engine optimization
- How do search engines read?
- The importance of the right words, repetition and synonyms
- The importance of titles and links
| Result |
- You gain insight in the way people read on the web.
- You learn how to lead users to certain pages.
- You learn to write texts that people can understand.
- Your site scores better in search engines.
Who's it for?
Everyone who has to write or edit texts for publication on the web, both in companies and government agencies.
Time frame
1 day.
| Price |
- 450 euro (excl. VAT)
- If you pay with the Flemish government's 'KMO-portefeuille' you only pay half (excl. VAT)
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| Dates |
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Please note that AGConsult only gives the open workshops in
Dutch.
Have a look at our Dutch seminar calendar
The number of participants is limited to 12 so make sure you register
in time.
Feel free to contact us for an in-company training in English.
Overview of all
our seminars |
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All our open seminars are in Dutch.
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Comments of participants:
- "The information in the seminar
is immediately applicable to our own web site."
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"I can really recommend this seminar. It was very easy to
absorb the information."
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Interested in an in-company training?
Send an e-mail to info@agconsult.be
or call us on +32 (0)9 335 22 73 if you would like more
information.
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