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Home > Seminars >
Writing for the web
| Writing for
the web |
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People read texts on a computer screen slower and less thorough than on paper.
Texts on a web site need to be well-structured and
easy to understand.
This practical seminar shows you how to optimize
texts for online use.
| Programme: |
- Why is writing for the web different?
- Screen versus print
- How does someone decide to read something?
- How do people read on the Web?
- Titles, teasers and leads
- Meaningful titles
- Interesting teasers
- Informative leads
- Transparant, well-structured texts
- Structuring texts: the reverse pyramid
- Optmizing text structure for scanning
- Keep it simple
- Use an active writing style
- Links
- Different kinds of links
- Links have to be meaningful and stand out
- Links: when and where?
- Search engine optimization
- How do search engines read?
- The importance of the right words, repetition and synonyms
- The importance of titles and links
| Result: |
- You gain insight in the way people read on the Internet.
- You learn how to lead users to certain pages.
- You learn to write texts that people can understand.
- Your site scores better on search engines.
Who's it for?
Everyone who has to write or edit texts for publication on the internet, both in companies and government agencies.
Time frame: Half a day.
| Price: |
- 250 euro (excl. VAT)
- This price includes a free copy of the guidelines 'Writing for the
Web' (value: 55 euro)
- If you pay with the Flemish government's training cheques
you only pay half (excl. VAT) for the workshop and
the publication
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| Dates: |
Dutch seminars:
- 25 March 2010, 9h00 - 12h30, Holiday Inn Garden Court, Leuven
- 20 May 2010, 9h00 - 12h30, Holiday Inn Garden Court Brussels
Expo, Brussels
French seminars:
- 18 March 2010, 9h00 - 12h30, Holiday Inn
Garden Court Brussels Expo,
Brussels
The number of participants is limited to 12 so make sure you register
in time.
Note:
Please note that AGConsult only gives the open
workshops in Dutch and French.
Feel free to contact us for an in-company training in English.
Recommended publications:
Overview of all
our seminars |
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All our open seminars are in Dutch or French.
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Comments of participants:
- "The information in the seminar
is immediately applicable to our own web site."
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"I can really recommend this seminar. It was very easy to
absorb the information."
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Interested in an in-company training?
Send an e-mail to info@agconsult.be
or call us on +32 (0)3 293 39 96 if you would like more
information.
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