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Home > Seminars >
Information structure
| How to design
a predictable and transparent information structure |
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On 2 out of 3 sites users have trouble finding the information
they're looking for because it's not where they expect it to be.
This
seminar teaches you some techniques to make sure that:
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The information on your web site or intranet is the right
information.
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The information is structured the way users expect.
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Users understand the terminology you use.
| Programme: |
- Well-structured information
- Definition of information structure
- Consequences of a badly structured site
- No goal? No use
- Charting the information
- Inventory of the existing information
- Wish lists
- Your competitors' sites: look and learn
- Useful input of (potential) users
- Selecting the 'right' information
- Harmony between information, goal and target audience
- The economic value of different types of information
- Limit the information
- Put the user first
- Structuring information
- Your structure and terminology are not the same as the
user's
- Let users decide
- Use cross-links in grey areas
- The final structure as basis for graphic designers,
programmers and copywriters
- Implementing the information structure on the web site
- Different types of web sites and navigation systems
- Homepage: which information goes where?
- The importance of overview pages
- Clicking and scrolling: debunking the myths
| Result: |
- You learn which information to put on your website and which
information to leave out.
- You learn to structure information so users find what they're
looking for fast.
- You learn to translate the information structure into a
transparent and predictable navigation.
- You learn to fill in the information structure with the
appropriate content.
Audience:
This seminar is especially for managers of internet and intranet projects (project managers, marketing managers, e-business managers,
content managers, ...).
Time frame: 1 day.
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Kluwer Opleidingen organises this seminar in Dutch. |
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Comments of participants:
- "This seminar forces you to
change your way of thinking about building a web site."
- "Very educational seminar with
a lot of attention for things that are easily overlooked
when building a web site."
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Interested in the in-company training?
Send an e-mail to info@agconsult.be
or call us on +32 (0)9 335 22 73 if you would like more
information or want to book this training.
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