• Which path do visitors follow on your web site?
  - How do visitors get to a certain page (clickstream analysis)?
  - Which path did they follow to get to a certain page (backtracking)?
  - Which search words did they use to get to that page?
  - At which points during a procedure is there a drop-off? What's causing the drop-off? 
• What do visitors do on a certain page? 
  - Which links do your visitors click? Imagine one page has three links to the same product (title, photo and a link 'more info'), which of these three links is clicked on the most?
  - Is there a connection between the link somebody clicks on and buying behaviour?
  - What are your most popular exit pages? How worried should you be about that? 
• How long do visitors stay on your site? 
  - How long do they stay on a certain page? 
  - How long did it take for them to get to that page?
  - How many pages do they look at on average? Is that good news or bad news? 
• Is there a difference between different groups of visitors? 
  - Are Dutch visitors interested in the same products as French visitors? 
  - Do regular visitors use your site differently than first-time visitors?
  - Is there a difference between visitors from Google and visitors from MSN?
• Which visitors and marketing actions are making you money (post-click-analysis)?
  - Are the visitors you get from a banner campaign doing what you want them to do?
  - What are your neswletter subscribers doing on your site? 
  - Are your paid links really bringing you more buying customers than the search engines? 
  - Which search words are used by people who end up buying your product or subscribing to your newsletter? 
• What's the ROI of your marketing efforts? 
  - Ae your SEO-investments paying off?
  - Which search words are getting you the most valuable visitors?
  - What's the ROI of your campaigns (Google AdWords, mailings, banners,...)?
  

Methodology:
We discuss what you would like to know beforehand so our log file analysis is focused on the areas you're most interested in. Our years of experience, combined with the best logfile analysis tools on the market, ensure we can answer all our questions. Moreover, we'll also give you a number of tips to improve the ROI and conversion rate of your site. 

Report:

• Written report (20 to 30 pages) with the results of the visitor behaviour analysis, summing up the most important problems and suggestions for solutions. 
• Two hour workshop to discuss the results and a possible plan of action.  

Ideal for:

• Any site (Internet, extranet or intranet) that's been online for at least one month. It's never too soon to know what your users want and what the're doing on your site. 
• The preparation of a user test. he problem pages that surface during the log file analysis can be explored in-depth during the user test. 
• The start of any new project (new web site or planned redesign) to find out which information of your current site people use the most. 

Price:
Starting from 1.500 euro (excl. VAT).

How to order:
Send an email to info@agconsult.be or call us on +32 (0)9 335 22 73.

Interesting seminar:

• Usability workshop

Have a look at our other services.